According to a
recent survey conducted by Better Homes and Gardens® Real Estate, today's
luxury homeowners and buyers are smarter and more confident about investing in
luxury properties than ever.
High net worth
individuals know what they want and have the resources and capabilities to get
it, allowing them to transform luxury living spaces into ultra-comfortable, high-tech
homes. Properties consisting of vast amounts
of square footage no longer equate to their idea of the ultimate dream
home. Today’s affluent consumer now has
a desire for multiple homes to fit their lifestyle needs with an emphasis on high-tech
features and amenities. Having sold
several million dollar plus properties in our market, I know from personal
experience that many buyers find homes of 6,000 and 7,000 square feet plus, are
simply too large.
Whether the concern is
about the size of their carbon footprint or that a smaller property is easier
to maintain especially if they own several homes, less square footage combined
with high tech features is the order of the day. Further findings in the survey also found that
75% of luxury home buyers believe home ownership is a more sound investment than
the stock market while 57% percent of employed luxury homeowners believe that
luxury home ownership is more indicative of their success than either their job
or title.
The mechanics of buying and selling of luxury
real estate does not differ to any significant degree than buying a home, condo
or cottage at the mid or lower price range of any given market. Today’s consumer and relying heavily on the
Internet to locate a property and more importantly a REALTOR® they can trust
and work with. However, information gathered as
part of the Better Homes and Gardens survey reflected that 96% of luxury home
buyers are depending on their REALTOR® more than ever before to provide relevant information
such as market trends and neighbourhood data that will help guide them
through the purchasing process. This is ultimately why I am writing this blog on luxury home owenrship.
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